CAMPAIGN OPERATIONS
Every campaign follows the same seven stages — and you can see all of them.
Most campaign work isn't one task, it's a chain of them — and the chain is usually invisible, spread across a spreadsheet, an inbox and a shared drive. Medya Ops makes the chain itself the product: one workspace that follows a campaign through every stage, with the operational grunt work — regenerating documents, chasing status, reconciling numbers — automated rather than manual.
THE CHAIN
Media Plan
Import from Excel, CSV or PDF and turn it into structured campaign data — no manual re-entry into a scheduling tool.
MPOs
Generate and distribute the right orders to each media owner, station, location and period, grouped by your own policy.
Creative & approval
Attach creatives and track the regulatory approval (ARCON) they need before an order can be sent.
Execution
Track responses, amendments and delivery as they happen, not after a campaign is already over.
Proof & invoicing
Extract and match certificates of execution and invoices against what was actually ordered.
Reconciliation
Automatically identify matches, missing documentation, quantity differences and financial discrepancies.